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Sina Hotels is the longest-standing collection of luxury hotels in Italy, founded and managed to this day by the same Italian family. The story of Sina Hotels is about a family whose passion for hospitality, adoration of Italian traditions, and innate instincts for warmly welcoming guests have made Sina one of the most successful hotel companies in Italy.
The Bianconi family's roots in hospitality date back to 1850, when historical records first mention an inn and emporium in Norcia. What started as a simple resting place for travelers has evolved into a world-class retreat, where tradition and innovation blend seamlessly.
We’re thrilled to introduce the newest Mediterranean masterpiece in our collection: AMARA in Cyprus! Set along the island’s pristine coastline, this five-star retreat offers uninterrupted 180° sea views from all 207 rooms and suites. Cyprus, with its year-round sunshine, rich history, and vibrant culture, provides the perfect backdrop for AMARA’s luxurious offerings, including restaurants run by Michelin-starred chefs, an expansive spa, and a private sand beach.
Is your wellness business ready to soar in 2025? Wellness isn’t just a buzzword—it’s a booming industry that’s reshaping the way people travel.
More travelers than ever are looking for trips that do more than just offer relaxation; they want experiences that rejuvenate their mind, body, and spirit.
With the holiday season brimming with festive treats and good eats, we thought it the perfect time to share a taste of the exceptional culinary experiences our DMC partners can create for your clients. Below, we’re serving up a taste of the world by showcasing some of the exceptional culinary experiences our DMC partners can arrange for your clients.
As the festive season draws near, there’s no better time to help your clients dream up unforgettable holiday celebrations. From the snowy peaks of Switzerland and the vibrant traditions of South America to the classic sea and sand of Turks & Caicos, we’re thinking outside of the box when it comes to festive travel. Whether your clients seek adventure on the slopes or tranquility by the fireplace, we have a cozy property or an exhilarating experience that’s sure to impress. Keep scrolling for a glimpse into the magical destinations your clients can explore this festive season, and feel free to contact us to learn more.
An ideal time for travel with fewer crowds as the off-season begins, we’ve rounded up some fantastic fall offers from across our portfolio to inspire your clients’ last-minute autumn getaways. Explore these packages and promotions below, and contact us for anything you may need—whether it's full terms and conditions for a specific offer or assistance with making a booking request.
Outdoor adventure is calling, and our portfolio is brimming with exceptional options to satisfy your clients' more adrenaline-fueled wanderlust. Whether it's thrilling activities in the breathtaking surroundings of our luxury hotels in Italy, Ireland, Greece, Switzerland, and Ecuador, or bespoke experiences curated by our destination management companies across Europe, Africa, South America, the Caribbean, and the Indian Subcontinent—the possibilities are endless.
Learn about the latest from Wtb Hotels, which includes exciting news from Florence, a special beach package in Venice, an inside look at Wtb's most luxurious rooms, a program offering benefits just for travel advisors and the scoop on their exclusive cocktail bars.
From iconic hotels and resorts in Italy, England and Greece to exquisite villas and white glove destination services across the globe, here’s an overview of what we consider to be some of the most ‘ultraluxe’ options you’ll find anywhere.
Perfectly placed to provide a refreshing getaway on the water, these options in Italy, Greece, Switzerland and beyond are just what your clients are looking for to stay ‘cool for the summer.’
Learn about Waterstone’s city center gems that offer prime locations, putting your clients steps away from the essential experiences and attractions these cities are famed for.
Looking for hidden gems in Italy away from the crowds? These “off the beaten path” options offer your clients unparalleled experiences in some of Italy's most enchanting regions.
Read for a recap of the “Sina Hotels Express,” an exclusive adventure celebrating the 150th anniversary of the Sina Bernini Bristol in Rome and the 140th anniversary of the Sina Brufani in Perugia.
Discover the unique experiences that attract global travelers to the Indian Subcontinent with Platinum by Trans India.
Just 50 minutes outside of Rome, Palazzo Fiuggi’s holistic 360-degree approach to health and wellbeing combines advanced western medicine, holistic traditions, and a carefully developed “Food Line” by 3-star Michelin chef Heinz Beck.
In honor of Earth Week, we’re highlighting some of our most environmentally conscious members and the many ways they are doing their part to transform tourism for the better.
At the timelessly elegant Hotel Splendide Royal in Lugano, Switzerland, modern luxury meets 19th-century charm.
Follow along as Waterstone’s Mark Anderson visits Palazzo di Varignana located in Italy's beautiful Emilia-Romagna region.
Your clients can enjoy the best of both worlds at these villas with resort amenities in Greece, Italy and Turks & Caicos.